https://creativetina.com Tinabalaa Sat, 30 Jul 2022 20:55:17 +0000 https://creativetina.com en https://creativetina.com/Jeep Fri, 01 Jul 2022 19:07:44 +0000 Tinabalaa https://creativetina.com/Jeep Jeep Reconnect with Adventure Brief: The main ask was to promote adventure after a slow year for the automotive industry due to the COVID 19 spike. JEEP wanted to own the adventure territory and place themselves at the forefront when it comes to enticing their target audience and curating adventurous experiences. We needed to spike curiosity and get people back into their JEEP’s again. Executional Idea: 3 chosen terrains were used to reflect 3 different adventurous experiences.We used natural elements to form the wifi symbol which would represent the ‘connection’ aspect of the campaign. Markets: UAE &amp; the GCC Credits: Advertising Agency: Publicis Middle East – One Team FCA / Leo Burnett Italy Executive Creative Directors: Rafael Augusto, Francesco Martini Creative Directors: Mohamed Bareche, Thiago Gouveia Arabic Copywriter: Ayman Shehade Art Director: Tina Balaa Art Director: Noor Akar Client services director - Leo Burnett Italy: Pieraugusto Piergiovanni Business lead - One team FCA Dubaï : Bashir Samia Production: WatchOut Agent: Anne Lecerf CGI Artists: Salamagica <img width="1452" height="986" width_o="1452" height_o="986" data-src="https://freight.cargo.site/t/original/i/f7fb7045f6269d52137d7eff87cde2f2e1a5d67cdd4717a5de07d5b8c6fca213/Screen-Shot-2021-09-19-at-1.51.44-AM.png" data-mid="146860394" border="0" src="https://freight.cargo.site/w/1000/i/f7fb7045f6269d52137d7eff87cde2f2e1a5d67cdd4717a5de07d5b8c6fca213/Screen-Shot-2021-09-19-at-1.51.44-AM.png" /> <img width="1450" height="976" width_o="1450" height_o="976" data-src="https://freight.cargo.site/t/original/i/a2088a07c170a6a5720332e9a14448f71542e65b8f1e901387514a175448121b/Screen-Shot-2021-09-19-at-1.51.57-AM.png" data-mid="146860406" border="0" src="https://freight.cargo.site/w/1000/i/a2088a07c170a6a5720332e9a14448f71542e65b8f1e901387514a175448121b/Screen-Shot-2021-09-19-at-1.51.57-AM.png" /> <img width="1454" height="974" width_o="1454" height_o="974" data-src="https://freight.cargo.site/t/original/i/dc8404b1e9a855abca044c5ed1b23893985e7eb6927c5adfd07e5da081d7e020/Screen-Shot-2021-09-19-at-1.51.51-AM.png" data-mid="146860405" border="0" src="https://freight.cargo.site/w/1000/i/dc8404b1e9a855abca044c5ed1b23893985e7eb6927c5adfd07e5da081d7e020/Screen-Shot-2021-09-19-at-1.51.51-AM.png" /> https://creativetina.com/Toyota Fri, 01 Jul 2022 18:59:45 +0000 Tinabalaa https://creativetina.com/Toyota Toyota Brief: 3 Toyota Xtreme vehicles needed to be launched simultaneously. Although they all attract different audiences with their aesthetics, they come together beautifully under one philosophy: Adrenaline. Executional Idea: The film focuses on three characters, each representing a signature Toyota Xtreme SUV. Valery, Fahad and Marketa have a passion for off-roading. It is what frees them. The voice over speaks of time, fear and courage. Marrying its philosophies with our riders as they take on the biggest test of their lives with their Toyota Xtreme vehicles. A neon lit blind dune bashing experience in to the middle of the night. Markets: UAE &amp; the GCC Credits: Advertising Agency: Impact BBDO, Dubai Executive Creative Directors: Scott Leder Associate Creative Director: Roger Possatto Senior Art Director: Thiago Neves Senior Designer: Tina Balaa Senior Designer: Lina Amare Copywriter: Khadra Awil MohamedBusiness Unit Director: David Minkin Production House: FILM STREETWISE <img width="2500" height="1530" width_o="2500" height_o="1530" data-src="https://freight.cargo.site/t/original/i/c85a07d0ddca33841e42c95ec833cb674200445d90277237b9b60853906153de/OrangeDivider.jpeg" data-mid="146860146" border="0" src="https://freight.cargo.site/w/1000/i/c85a07d0ddca33841e42c95ec833cb674200445d90277237b9b60853906153de/OrangeDivider.jpeg" /> <img width="3334" height="1524" width_o="3334" height_o="1524" data-src="https://freight.cargo.site/t/original/i/ae4f0dc4491740437eed623fcae24868a832aff73b144f53aa1abbc9ac630c63/Screen-Shot-2022-07-01-at-4.02.13-PM.png" data-mid="146860177" border="0" src="https://freight.cargo.site/w/1000/i/ae4f0dc4491740437eed623fcae24868a832aff73b144f53aa1abbc9ac630c63/Screen-Shot-2022-07-01-at-4.02.13-PM.png" /> <img width="2500" height="1668" width_o="2500" height_o="1668" data-src="https://freight.cargo.site/t/original/i/4409405ab710f12fdbc1d90ccdaf96bd4af3b303d05f36222f08ae610dd41bc4/Image1.jpg" data-mid="149228249" border="0" src="https://freight.cargo.site/w/1000/i/4409405ab710f12fdbc1d90ccdaf96bd4af3b303d05f36222f08ae610dd41bc4/Image1.jpg" /> <img width="2500" height="1669" width_o="2500" height_o="1669" data-src="https://freight.cargo.site/t/original/i/ee089801ce071a21c5977e6a6b9a3e7f120a5bd83e670d022ba43e6df0b67b7a/Image5.jpg" data-mid="149228265" border="0" src="https://freight.cargo.site/w/1000/i/ee089801ce071a21c5977e6a6b9a3e7f120a5bd83e670d022ba43e6df0b67b7a/Image5.jpg" /> <img width="2500" height="1669" width_o="2500" height_o="1669" data-src="https://freight.cargo.site/t/original/i/05cc8b41e2626af70f48512fd30925b157248f02411323c6246d229e1e9eaa49/Image4.jpg" data-mid="149228258" border="0" src="https://freight.cargo.site/w/1000/i/05cc8b41e2626af70f48512fd30925b157248f02411323c6246d229e1e9eaa49/Image4.jpg" /> <img width="2500" height="1668" width_o="2500" height_o="1668" data-src="https://freight.cargo.site/t/original/i/2d641d9533789f7cdc7625fa2a4c6f0949248708b2fa35ae3a92bf3351f2d436/Image3.jpg" data-mid="149228252" border="0" src="https://freight.cargo.site/w/1000/i/2d641d9533789f7cdc7625fa2a4c6f0949248708b2fa35ae3a92bf3351f2d436/Image3.jpg" /> <img width="2500" height="1668" width_o="2500" height_o="1668" data-src="https://freight.cargo.site/t/original/i/316ea37a1d6aa8bdee56c85590cca16748fa1aa6c00c5b23b6d94360446b6878/Image2.jpg" data-mid="149228250" border="0" src="https://freight.cargo.site/w/1000/i/316ea37a1d6aa8bdee56c85590cca16748fa1aa6c00c5b23b6d94360446b6878/Image2.jpg" /> <img width="1836" height="1810" width_o="1836" height_o="1810" data-src="https://freight.cargo.site/t/original/i/e5d47337214d91c1c4d7fb58b6ae0c1af2f1f71ac63b8a3971627def77e646f6/Screen-Shot-2022-07-01-at-4.02.05-PM.png" data-mid="146860179" border="0" src="https://freight.cargo.site/w/1000/i/e5d47337214d91c1c4d7fb58b6ae0c1af2f1f71ac63b8a3971627def77e646f6/Screen-Shot-2022-07-01-at-4.02.05-PM.png" /> https://creativetina.com/Louvre-Abu-Dhabi Fri, 01 Jul 2022 18:55:30 +0000 Tinabalaa https://creativetina.com/Louvre-Abu-Dhabi Louvre Abu Dhabi Brief: Two worlds rich in culture, arts and sciences: China, and the Islamic world; Come together to represent the untold story of the Dragon &amp; the Phoenix. When the Dragon and the Phoenix met, they exchanged ideas between the 8th – 18th century, which had a massive impact on global trade, art and history. We needed to develop a piece of educational content that would entice people from the UAE to head over to the exhibition and learn more on how this exchange had an impact on their culture. Executional Idea: We decided to portray this educational content in an entertaining and beautifully illustrated style. It was all inspired from the depiction of art and typography on plates. We embodied a journey representing the Dragon and the Phoenix, where and when they met, and how it impacted global trade and art. Through a 360 integrated campaign, we told our audience the story of how these cultures meeting changed history for years to come. Markets: UAE &amp; the GCC Credits: Advertising Agency: Publicis Middle East – One Team Executive Creative Directors: Rafael AugustoCreative Directors: Mohamed Bareche Senior English Copywriter: Kyra MathewsSenior Creative: Tina Balaa Senior Art Director: Mohamed Youssef El Naggar Senior Designer: Zane RuyssenaersProduction house: Consulado <img width="2500" height="1181" width_o="2500" height_o="1181" data-src="https://freight.cargo.site/t/original/i/f78f139d6a6bfc34a7d4e2956c406ecd9ca593755c26b31a4c1986b40195d0a4/Screen-Shot-2021-12-23-at-12.40.24-PM.png" data-mid="146859960" border="0" src="https://freight.cargo.site/w/1000/i/f78f139d6a6bfc34a7d4e2956c406ecd9ca593755c26b31a4c1986b40195d0a4/Screen-Shot-2021-12-23-at-12.40.24-PM.png" /> <img width="2880" height="1630" width_o="2880" height_o="1630" data-src="https://freight.cargo.site/t/original/i/8850cbdef13e3b9a6e5909eae7d7c669d88c7eb7b194fd5d4dafd25b7b7e7b99/Exhbition2.jpg" data-mid="149225802" border="0" src="https://freight.cargo.site/w/1000/i/8850cbdef13e3b9a6e5909eae7d7c669d88c7eb7b194fd5d4dafd25b7b7e7b99/Exhbition2.jpg" /> <img width="2880" height="1630" width_o="2880" height_o="1630" data-src="https://freight.cargo.site/t/original/i/fffe39809cb5ee1b46d9ab6e412d32bc1238b9da1bb222ca478473573766dae7/Exhibition1.jpg" data-mid="149225803" border="0" src="https://freight.cargo.site/w/1000/i/fffe39809cb5ee1b46d9ab6e412d32bc1238b9da1bb222ca478473573766dae7/Exhibition1.jpg" /> <img width="576" height="864" width_o="576" height_o="864" data-src="https://freight.cargo.site/t/original/i/c7eacdeb2aa33a5ada0b68c13db835509bddfc0f940a512e65e61c000ee49cd1/KV1.jpg" data-mid="149225809" border="0" src="https://freight.cargo.site/w/576/i/c7eacdeb2aa33a5ada0b68c13db835509bddfc0f940a512e65e61c000ee49cd1/KV1.jpg" /> <img width="577" height="864" width_o="577" height_o="864" data-src="https://freight.cargo.site/t/original/i/b94f6bd53cad645febdba746eefe007fd8251b007ccdf708398415296a0ee2b5/KV2.jpg" data-mid="149225810" border="0" src="https://freight.cargo.site/w/577/i/b94f6bd53cad645febdba746eefe007fd8251b007ccdf708398415296a0ee2b5/KV2.jpg" /> <img width="577" height="864" width_o="577" height_o="864" data-src="https://freight.cargo.site/t/original/i/9639e1bf4eaaa0fb6d9c33813351125c1b44bf78053bc0d33e855cccf5b5da39/KV3.jpg" data-mid="149225811" border="0" src="https://freight.cargo.site/w/577/i/9639e1bf4eaaa0fb6d9c33813351125c1b44bf78053bc0d33e855cccf5b5da39/KV3.jpg" /> <img width="2880" height="1630" width_o="2880" height_o="1630" data-src="https://freight.cargo.site/t/original/i/a7df03a8a9778f58a35acb6e4909bf9037707a9f314156ab672e0ce7c3d9d3a9/Image3.jpg" data-mid="149225807" border="0" src="https://freight.cargo.site/w/1000/i/a7df03a8a9778f58a35acb6e4909bf9037707a9f314156ab672e0ce7c3d9d3a9/Image3.jpg" /> <img width="2880" height="1630" width_o="2880" height_o="1630" data-src="https://freight.cargo.site/t/original/i/cb998e3707b12204389be661ec4619d30d14b579a58cf752a99453b2e65b3d10/Social-1.jpg" data-mid="149225812" border="0" src="https://freight.cargo.site/w/1000/i/cb998e3707b12204389be661ec4619d30d14b579a58cf752a99453b2e65b3d10/Social-1.jpg" /> <img width="2880" height="1630" width_o="2880" height_o="1630" data-src="https://freight.cargo.site/t/original/i/7feba3315fb8dc2e072aff3f3b38a2c25ca63c412458323d544bae1cd80ea662/Social-2.jpg" data-mid="149225813" border="0" src="https://freight.cargo.site/w/1000/i/7feba3315fb8dc2e072aff3f3b38a2c25ca63c412458323d544bae1cd80ea662/Social-2.jpg" /> We curated a whole series of artworks to promote the exhibition. Artifacts which were very similar from both cultures were cut in half and pasted along side each other to highlight the similarities between both. We adapted various artworks of the same style across social platforms. <img width="600" height="900" width_o="600" height_o="900" data-src="https://freight.cargo.site/t/original/i/882769700f561b81bde50210cc3c1882e2562a5b0f7d935510d0b5b732cbf076/Invitation-Image.jpg" data-mid="149225808" border="0" src="https://freight.cargo.site/w/600/i/882769700f561b81bde50210cc3c1882e2562a5b0f7d935510d0b5b732cbf076/Invitation-Image.jpg" /> We worked with an artist to illustrate both sides of the plate. Both halves came together to create one unified illustration style depicting the story of the Dragon and the Phoenix. We delivered 1 half of the plate to various influencers and content creators to promote the exhibition. The only way they would see the full one of a kind, limited edition plate was if they came to the exhibition to collect the second half. https://creativetina.com/Cerelac-Fruit-Crunchies Fri, 01 Jul 2022 19:03:07 +0000 Tinabalaa https://creativetina.com/Cerelac-Fruit-Crunchies Cerelac Fruit Crunchies Wholesome nutrition at every stage! Brief: Cerelac was launching a new product containing fruit crunchies for an older range of children. They needed to modernize the campaign’s look and feel, and inject relativeness to an older age groups developmental stages. Executional Idea: Using fun, creative sketch like doodles, we were able to highlight key stages of developmental growth that was supported by the use of Cerelac’s new fruit crunchies. Credits: Arabic Copywriter: Anas Shehade English Copywriter: Kyra MathewsSenior Art Director: Mohamed Youssef El Naggar Production House: WATCHOUT STUDIO Animation: Mateusz Kukła https://creativetina.com/Maggi Sat, 30 Jul 2022 20:18:33 +0000 Tinabalaa https://creativetina.com/Maggi Maggi Good Made Better Brief: MAGGI is launching 3 different variants of products, Ketchup, Mayonnaise and Siracha Chili Mayonnaise. They want to promote these items as being a kitchen staple in every kitchen, promoting that these products make everything taste better. Executional Idea: With the campaign tagline Good Made Better, we launched the 3 items using 3 different KV’s into the market. Each of these KV’s embodies their own identity with the use of a unique striking color for each product. However, the collective products is represented using a neutral KV, giving us a chance to hammer on the different natural ingredients used in each of the different products. The ‘natural kitchen’ identity remains important to the MAGGI tone of voice, but we managed to achieve a more modern kitchen aesthetic, for reaching a more youthful target audience. Markets: UAE &amp; KSA Credits: Advertising Agency: Publicis Groupe Food Stylist: Aliaa Elsawy Photographer: Orkun Orcan <img width="4500" height="3000" width_o="4500" height_o="3000" data-src="https://freight.cargo.site/t/original/i/6defa1259038504fb4cd4ef9494fbf97de91ed6d7c688a8ffa4556032ef22602/Image1-Eng.jpg" data-mid="149228705" border="0" src="https://freight.cargo.site/w/1000/i/6defa1259038504fb4cd4ef9494fbf97de91ed6d7c688a8ffa4556032ef22602/Image1-Eng.jpg" /> <img width="4500" height="3000" width_o="4500" height_o="3000" data-src="https://freight.cargo.site/t/original/i/6d0d5ef05b02a3f5c246825b7c175b8425c203f2aa59fc35a121e531d921f9be/Image1-Ar.jpg" data-mid="149228704" border="0" src="https://freight.cargo.site/w/1000/i/6d0d5ef05b02a3f5c246825b7c175b8425c203f2aa59fc35a121e531d921f9be/Image1-Ar.jpg" /> <img width="4500" height="3000" width_o="4500" height_o="3000" data-src="https://freight.cargo.site/t/original/i/7b126dd4b2adf66ebdec34071218cdfaaba34d25b8057aceb7947c5f3f70e1c8/Image2-Eng.jpg" data-mid="149228708" border="0" src="https://freight.cargo.site/w/1000/i/7b126dd4b2adf66ebdec34071218cdfaaba34d25b8057aceb7947c5f3f70e1c8/Image2-Eng.jpg" /> <img width="4500" height="3000" width_o="4500" height_o="3000" data-src="https://freight.cargo.site/t/original/i/57cd13ce56e3c2c164885f249abc0b61d7d754872d6ad6172d8a1ee2d203e949/Image2-Ar.jpg" data-mid="149228707" border="0" src="https://freight.cargo.site/w/1000/i/57cd13ce56e3c2c164885f249abc0b61d7d754872d6ad6172d8a1ee2d203e949/Image2-Ar.jpg" /> <img width="4500" height="3000" width_o="4500" height_o="3000" data-src="https://freight.cargo.site/t/original/i/8d88742289534c82893ff748d8f14d37ea2f1956e2dd2a9716b9ead1daab2a81/Image3-Ar.jpg" data-mid="149228709" border="0" src="https://freight.cargo.site/w/1000/i/8d88742289534c82893ff748d8f14d37ea2f1956e2dd2a9716b9ead1daab2a81/Image3-Ar.jpg" /> <img width="4500" height="3000" width_o="4500" height_o="3000" data-src="https://freight.cargo.site/t/original/i/ee8976549684c2e0cc0c9d35750b95c453b9fa89fd17ffc82cd5c18e35aa0ade/Image3-Eng.jpg" data-mid="149228710" border="0" src="https://freight.cargo.site/w/1000/i/ee8976549684c2e0cc0c9d35750b95c453b9fa89fd17ffc82cd5c18e35aa0ade/Image3-Eng.jpg" /> https://creativetina.com/Nestle-Pure-Life Sat, 30 Jul 2022 20:20:14 +0000 Tinabalaa https://creativetina.com/Nestle-Pure-Life Nestlé Pure Life Spark your Life! Brief: Nestlé Pure Life released two new sparkling water flavors. Kiwi &amp; Apple as well as Pineapple &amp; Mango. Their aim was to achieve a super modern, young vibrant campaign to attract a new category for the Algeria Market. Executional Idea: Using the lightness aspect of sparkling water, we gave each product flavor an ultra vibrant and trendy aesthetic. We allowed each product to live in its own universe, implementing the bubbles and the unique combination of flavors across the pieces of content released for online and social platforms. Each piece of content was supposed to stand for its unique flavor, but the aim was also that they were recognized as mirroring each other under the same campaign line ‘Spark your Life’. &nbsp; Credits: Creative Director: Mohamed Bereche MM Designer: Mario Abdallah English Copywriter: Mariam Basma <img width="5031" height="3579" width_o="5031" height_o="3579" data-src="https://freight.cargo.site/t/original/i/7ad63b346097a2345af3107e22b3204df61d22beda73e060337459db4510fb11/Image1.jpg" data-mid="149228732" border="0" src="https://freight.cargo.site/w/1000/i/7ad63b346097a2345af3107e22b3204df61d22beda73e060337459db4510fb11/Image1.jpg" /> <img width="2560" height="1840" width_o="2560" height_o="1840" data-src="https://freight.cargo.site/t/original/i/eb131cf9c9740dbfe449aa302e5e0cd7d5232906e689ce9851745a9696751867/Screen-Shot-2022-07-31-at-12.00.16-PM.png" data-mid="149228735" border="0" src="https://freight.cargo.site/w/1000/i/eb131cf9c9740dbfe449aa302e5e0cd7d5232906e689ce9851745a9696751867/Screen-Shot-2022-07-31-at-12.00.16-PM.png" /> https://creativetina.com/Cerelac-Little-Foodies Sat, 30 Jul 2022 20:19:56 +0000 Tinabalaa https://creativetina.com/Cerelac-Little-Foodies Cerelac Little Foodies Brief: Cerelac wanted to keep mothers interested in their products, even after food is officially introduced to their children. They provide a lot of nutrition when consumed on their own, but to stay top of mind, they wanted to power through the different stages of children’s growth in an interactive way. Cerelac worked with nutritionists to create a series of nutritional recipes, that mothers can use, keeping it fun for children during meal times. Executional Idea: Using stop motion, we created step by steps recipes, making sure they were easy to follow, fresh and interesting to put together for mothers. Keeping Little Foodies interested during meal time. Markets: UAE &amp; KSA Credits: Senior Art Directors: &nbsp;Noor Akar Illustrator: Ritu Poojari Arabic Copywriter: Ayman Shehade MM Designer/Photographer: Raef Fawzy Food Stylist: Henriett https://creativetina.com/Ashekman Fri, 01 Jul 2022 19:04:49 +0000 Tinabalaa https://creativetina.com/Ashekman Ashekman Ashekman, co-founded by twin brothers Mohamed and Omar Kabbani, were releasing their first ever lookbook for their Spring/Summer clothing collection. On set, we directed, casted and styled the models. Chose props and scouted locations so that the Ashekman brand can develop a cohesive image among all social media and internet platforms. <img width="1100" height="726" width_o="1100" height_o="726" data-src="https://freight.cargo.site/t/original/i/7ef9a127f82da94ba84d8f746c43f5d663f6647aeefe1b5bd699f6a8c1a9b1fb/Image1.png" data-mid="149228563" border="0" src="https://freight.cargo.site/w/1000/i/7ef9a127f82da94ba84d8f746c43f5d663f6647aeefe1b5bd699f6a8c1a9b1fb/Image1.png" /> <img width="1098" height="728" width_o="1098" height_o="728" data-src="https://freight.cargo.site/t/original/i/c9abc59ace3fe7b7e03c534d53b8d9eab3b4d8af6c6b3286308059f39655fdf7/Image3.png" data-mid="149228566" border="0" src="https://freight.cargo.site/w/1000/i/c9abc59ace3fe7b7e03c534d53b8d9eab3b4d8af6c6b3286308059f39655fdf7/Image3.png" /><img width="1100" height="728" width_o="1100" height_o="728" data-src="https://freight.cargo.site/t/original/i/1d4b4d0decee1826a9a825dd9182a011fce84736ab5aafe4a65c40bb885faa85/Image5.png" data-mid="149228568" border="0" src="https://freight.cargo.site/w/1000/i/1d4b4d0decee1826a9a825dd9182a011fce84736ab5aafe4a65c40bb885faa85/Image5.png" /> <img width="1094" height="722" width_o="1094" height_o="722" data-src="https://freight.cargo.site/t/original/i/822751e2818aa9c6c358e6dba91b21ebee8b72d20470170819d00f65b928cfa3/Image2.png" data-mid="149228565" border="0" src="https://freight.cargo.site/w/1000/i/822751e2818aa9c6c358e6dba91b21ebee8b72d20470170819d00f65b928cfa3/Image2.png" /> <img width="1100" height="730" width_o="1100" height_o="730" data-src="https://freight.cargo.site/t/original/i/527c6d72f02af1f170b20934b91050ee13216b7de8ebf8dc6362892a4f08ca7a/Image4.png" data-mid="149228567" border="0" src="https://freight.cargo.site/w/1000/i/527c6d72f02af1f170b20934b91050ee13216b7de8ebf8dc6362892a4f08ca7a/Image4.png" /> <img width="1816" height="1832" width_o="1816" height_o="1832" data-src="https://freight.cargo.site/t/original/i/138c8866a1e5c4ae905b4f56d4bf152e62a80a78d8772b371c8c33b21dee0e57/Screen-Shot-2022-07-01-at-4.06.08-PM.png" data-mid="146860322" border="0" src="https://freight.cargo.site/w/1000/i/138c8866a1e5c4ae905b4f56d4bf152e62a80a78d8772b371c8c33b21dee0e57/Screen-Shot-2022-07-01-at-4.06.08-PM.png" /> https://creativetina.com/ITCH Fri, 01 Jul 2022 19:21:31 +0000 Tinabalaa https://creativetina.com/ITCH ITCH Brief: tch! Is a homegrown bakehouse and flower shop which served a good cup of coffee and a handful of flowers. We needed branding to stand out, and cut right through the overly saturated UAE market. Executional Idea: The concept is the brainchild of Unit36, an interior design studio based in Abu Dhabi. The creative name was the start of an eclectic, modern and vibrant branding. We envisioned a standout and iconic logo, then purposed the logo onto a branding which fit perfectly for cakes and bites but transformed well into a minimal and subtle aesthetic for flowers on the go. Markets: Abu Dhabi Credits: Interior Design: Unit36 Project Managers &amp; Copywriters: Unit36 Photography: Itch! Inhouse social media agency Social Media: itch.ae <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/f6ea563e8699ad764a83eea70b16d6419ea05a8cb837ab32348c2f251f6f2bfc/Image1.jpg" data-mid="149410729" border="0" src="https://freight.cargo.site/w/1000/i/f6ea563e8699ad764a83eea70b16d6419ea05a8cb837ab32348c2f251f6f2bfc/Image1.jpg" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/0f44b187cd665eee964fb20fa6476a9c89f82400c92d834dbf0bddb98d3832b1/Image2.jpg" data-mid="149410728" border="0" src="https://freight.cargo.site/w/1000/i/0f44b187cd665eee964fb20fa6476a9c89f82400c92d834dbf0bddb98d3832b1/Image2.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/9556ede5ebedc97a2f63e7ad07418d0ec76e235a1cee22894e9aa49be8008bf4/Image3.jpg" data-mid="149410726" border="0" src="https://freight.cargo.site/w/1000/i/9556ede5ebedc97a2f63e7ad07418d0ec76e235a1cee22894e9aa49be8008bf4/Image3.jpg" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/a4b26123d46ab3c136eae7514227347e41b8d3aa67818996c77e8d017284f117/Image4.jpg" data-mid="149410731" border="0" src="https://freight.cargo.site/w/1000/i/a4b26123d46ab3c136eae7514227347e41b8d3aa67818996c77e8d017284f117/Image4.jpg" /><img width="1195" height="1080" width_o="1195" height_o="1080" data-src="https://freight.cargo.site/t/original/i/92e2dee26eb54ea2f496787eb38944205d3b3b047a19f3a4a60c3f92b5906bd2/Image5.jpg" data-mid="149410730" border="0" src="https://freight.cargo.site/w/1000/i/92e2dee26eb54ea2f496787eb38944205d3b3b047a19f3a4a60c3f92b5906bd2/Image5.jpg" /><img width="2568" height="1838" width_o="2568" height_o="1838" data-src="https://freight.cargo.site/t/original/i/8bc9d929764a6cf8ee76eb7ed89984da635b0aceb94d2e678a181a91a49205a9/Screen-Shot-2022-08-02-at-10.12.15-AM.png" data-mid="149410738" border="0" src="https://freight.cargo.site/w/1000/i/8bc9d929764a6cf8ee76eb7ed89984da635b0aceb94d2e678a181a91a49205a9/Screen-Shot-2022-08-02-at-10.12.15-AM.png" /> https://creativetina.com/Brewtiful Sat, 30 Jul 2022 20:55:17 +0000 Tinabalaa https://creativetina.com/Brewtiful Brewtiful Brief: BREWTIFUL Is a homegrown urban coffeeshop. People hangout, take photos and enjoy a specialty coffee. We needed a moody, urban branding to stand out, and keep the cool kids in the city talking. Executional Idea: The concept is the brainchild of Unit36, an interior design studio based in Abu Dhabi. The branding was inspired by of the local owner herself. We envisioned an undergrown urban and niche logo, which transformed itself across the different servings and kept itself playful while creating insta worthy photos for its customers. Markets: Abu Dhabi Credits: Interior Design: Unit36 Project Managers &amp; Copywriters: Unit36 Photography: BREWTIFUL Inhouse social media agency Social Media: brewtiful.ae <img width="2632" height="1080" width_o="2632" height_o="1080" data-src="https://freight.cargo.site/t/original/i/af342ff1109f7ef9eff8d43bd284e4dfa38eacfcc231239a57251ed442c9c2d8/Image2.jpg" data-mid="149410318" border="0" src="https://freight.cargo.site/w/1000/i/af342ff1109f7ef9eff8d43bd284e4dfa38eacfcc231239a57251ed442c9c2d8/Image2.jpg" /> <img width="1884" height="1838" width_o="1884" height_o="1838" data-src="https://freight.cargo.site/t/original/i/8ec86b060a4584579400e73fc624b4bb5dd82f4f0c006d9ca517abb4bb64a40c/Screen-Shot-2022-08-02-at-10.05.49-AM.png" data-mid="149410325" border="0" src="https://freight.cargo.site/w/1000/i/8ec86b060a4584579400e73fc624b4bb5dd82f4f0c006d9ca517abb4bb64a40c/Screen-Shot-2022-08-02-at-10.05.49-AM.png" /> <img width="600" height="600" width_o="600" height_o="600" data-src="https://freight.cargo.site/t/original/i/5ec8487cd9fa65b8c3e470a18af5d801fb941fa3c3f0a496347d628c3ff70af2/ezgif.com-gif-maker-7.gif" data-mid="149410488" border="0" src="https://freight.cargo.site/w/600/i/5ec8487cd9fa65b8c3e470a18af5d801fb941fa3c3f0a496347d628c3ff70af2/ezgif.com-gif-maker-7.gif" /> <img width="600" height="600" width_o="600" height_o="600" data-src="https://freight.cargo.site/t/original/i/0451d0ada547129e4562c078326009714d6e71d41482045695a5e3b8de0b8115/ezgif.com-gif-maker-8.gif" data-mid="149410491" border="0" src="https://freight.cargo.site/w/600/i/0451d0ada547129e4562c078326009714d6e71d41482045695a5e3b8de0b8115/ezgif.com-gif-maker-8.gif" /> <img width="600" height="600" width_o="600" height_o="600" data-src="https://freight.cargo.site/t/original/i/a14d98b82def24a303ec8c481659b8cb6bf6ca18fc6c0b86ff7a77df5595d00d/ezgif.com-gif-maker-9.gif" data-mid="149410520" border="0" src="https://freight.cargo.site/w/600/i/a14d98b82def24a303ec8c481659b8cb6bf6ca18fc6c0b86ff7a77df5595d00d/ezgif.com-gif-maker-9.gif" />