Tina Balaa


Brief: 3 Toyota Xtreme vehicles needed to be launched simultaneously. Although they all attract different audiences with their aesthetics, they come together beautifully under one philosophy: Adrenaline.

Executional Idea: The film focuses on three characters, each representing a signature Toyota Xtreme SUV. Valery, Fahad and Marketa have a passion for off-roading. It is what frees them. The voice over speaks of time, fear and courage. Marrying its philosophies with our riders as they take on the biggest test of their lives with their Toyota Xtreme vehicles. A neon lit blind dune bashing experience in to the middle of the night.

Markets: UAE & the GCC

Advertising Agency: Impact BBDO, Dubai
Executive Creative Directors: Scott Leder
Associate Creative Director: Roger Possatto
Senior Art Director: Thiago Neves
Senior Designer: Tina Balaa
Senior Designer: Lina Amare
Copywriter: Khadra Awil Mohamed
Business Unit Director: David Minkin
Production House: FILM STREETWISE