Tina Balaa


Reconnect with Adventure

Brief: The main ask was to promote adventure after a slow year for the automotive industry due to the COVID 19 spike. JEEP wanted to own the adventure territory and place themselves at the forefront when it comes to enticing their target audience and curating adventurous experiences. We needed to spike curiosity and get people back into their JEEP’s again.

Executional Idea: 3 chosen terrains were used to reflect 3 different adventurous experiences.
We used natural elements to form the wifi symbol which would represent the ‘connection’ aspect of the campaign.

Markets: UAE & the GCC

Advertising Agency: Publicis Middle East – One Team FCA / Leo Burnett Italy
Executive Creative Directors: Rafael Augusto, Francesco Martini
Creative Directors: Mohamed Bareche, Thiago Gouveia
Arabic Copywriter: Ayman Shehade
Art Director: Tina Balaa
Art Director: Noor Akar
Client services director - Leo Burnett Italy: Pieraugusto Piergiovanni
Business lead - One team FCA Dubaï : Bashir Samia
Production: WatchOut
Agent: Anne Lecerf
CGI Artists: Salamagica