Tina Balaa


Brief: tch! Is a homegrown bakehouse and flower shop which served a good cup of coffee and a handful of flowers. We needed branding to stand out, and cut right through the overly saturated UAE market.

Executional Idea: The concept is the brainchild of Unit36, an interior design studio based in Abu Dhabi. The creative name was the start of an eclectic, modern and vibrant branding. We envisioned a standout and iconic logo, then purposed the logo onto a branding which fit perfectly for cakes and bites but transformed well into a minimal and subtle aesthetic for flowers on the go.

Markets: Abu Dhabi

Interior Design: Unit36
Project Managers & Copywriters: Unit36
Photography: Itch! Inhouse social media agency
Social Media: itch.ae