ITCH
Brief: tch! Is
a homegrown bakehouse and flower shop which served a good cup of coffee and a
handful of flowers. We needed branding to stand out, and cut right through the overly
saturated UAE market.
Executional Idea: The concept is the brainchild of Unit36, an interior design studio based in Abu Dhabi. The creative name was the start of an eclectic, modern and vibrant branding. We envisioned a standout and iconic logo, then purposed the logo onto a branding which fit perfectly for cakes and bites but transformed well into a minimal and subtle aesthetic for flowers on the go.
Markets: Abu Dhabi
Credits:
Interior Design: Unit36
Project Managers & Copywriters: Unit36
Photography: Itch! Inhouse social media agency
Social Media: itch.ae
Executional Idea: The concept is the brainchild of Unit36, an interior design studio based in Abu Dhabi. The creative name was the start of an eclectic, modern and vibrant branding. We envisioned a standout and iconic logo, then purposed the logo onto a branding which fit perfectly for cakes and bites but transformed well into a minimal and subtle aesthetic for flowers on the go.
Markets: Abu Dhabi
Credits:
Interior Design: Unit36
Project Managers & Copywriters: Unit36
Photography: Itch! Inhouse social media agency
Social Media: itch.ae
Brewtiful
Brief: BREWTIFUL
Is a homegrown urban coffeeshop. People hangout, take photos and enjoy a
specialty coffee. We needed a moody, urban branding to stand out, and keep the
cool kids in the city talking.
Executional Idea: The concept is the brainchild of Unit36, an interior design studio based in Abu Dhabi. The branding was inspired by of the local owner herself. We envisioned an undergrown urban and niche logo, which transformed itself across the different servings and kept itself playful while creating insta worthy photos for its customers.
Markets: Abu Dhabi
Credits:
Interior Design: Unit36
Project Managers & Copywriters: Unit36
Photography: BREWTIFUL Inhouse social media agency
Social Media: brewtiful.ae
Executional Idea: The concept is the brainchild of Unit36, an interior design studio based in Abu Dhabi. The branding was inspired by of the local owner herself. We envisioned an undergrown urban and niche logo, which transformed itself across the different servings and kept itself playful while creating insta worthy photos for its customers.
Markets: Abu Dhabi
Credits:
Interior Design: Unit36
Project Managers & Copywriters: Unit36
Photography: BREWTIFUL Inhouse social media agency
Social Media: brewtiful.ae
Branding / Boom TV
Nivea Baby
Brief: Beiersdorf was looking to launch a new NIVEA
category for the first time in the MiddleEast. NiveaBaby wanted to fit into a
highly competitive market, knowing that many other brands have already gained
traction being a part of the Baby market for quite sometime. Nivea’s goal was
to go in strong, being smart and confident as they have already generated
heritage in the family home with hero products such as their infamous Nivea
Creme tin. This iconic blue tin would be adapted for their baby range as well
and was looking to be promoted as a hero product.
Executional Idea: We created a campaign approach, where we tackled different key elements which we thought would highlight their products and stand out on shelves. Nature, nurture and heritage were elements that were important to include and gained a lot of weight when it came to their USP spectrum.
Markets: GCC
Credits:
Agency: OMD Omnicom Media Agency
ECD: Haytham Zoghby
Copywriter: Yasir Muhamad
Executional Idea: We created a campaign approach, where we tackled different key elements which we thought would highlight their products and stand out on shelves. Nature, nurture and heritage were elements that were important to include and gained a lot of weight when it came to their USP spectrum.
Markets: GCC
Credits:
Agency: OMD Omnicom Media Agency
ECD: Haytham Zoghby
Copywriter: Yasir Muhamad
We developed
a series of social posts which
were
playful, resonated with our target audience, and fit perfectly onto our social
platforms.
It was important to carry this campaign offline, we wanted new parents
to have our products at hand. Our plan was to create ‘Mabrook Baskets’ and give
them out to parents in the maternity ward. We also cleverly used the iconic
Nivea tin to generate day old handprint souvenirs for parents.
Fitness Toasties
Brief: Fitness
toasties are launching flavors for health conscious snack eaters on the go.
Executional Idea: Create a series of fun and engaging content that lives on our social platforms. We needed to make sure that our target audience was attracted to the taste, variety of flavors and the nature of this snack.
Credits:
Junior Art Director: Ganesh Nandakumar
MM Designer: Akhil Dileep
Executional Idea: Create a series of fun and engaging content that lives on our social platforms. We needed to make sure that our target audience was attracted to the taste, variety of flavors and the nature of this snack.
Credits:
Junior Art Director: Ganesh Nandakumar
MM Designer: Akhil Dileep