Tina Balaa

Branding / DXB Fit

DXB-FIT was designed for a Dubai Fitness initiative in Dubai. The idea was to keep people moving and challenge their fitness level using a 30x30 overarching fitness plan. 30 minutes for 30 days. This event would generally work using a fitness app, the whole event would be scattered across all Dubai, developing games and challenges, flooding people with prizes and fitness stalls.