Brief: Cerelac wanted to keep mothers interested in their products, even after food is officially introduced to their children. They provide a lot of nutrition when consumed on their own, but to stay top of mind, they wanted to power through the different stages of children’s growth in an interactive way. Cerelac worked with nutritionists to create a series of nutritional recipes, that mothers can use, keeping it fun for children during meal times.

Executional Idea: Using stop motion, we created step by steps recipes, making sure they were easy to follow, fresh and interesting to put together for mothers. Keeping Little Foodies interested during meal time.

Markets: UAE & KSA

Credits:
Senior Art Directors:  Noor Akar
Illustrator: Ritu Poojari
Arabic Copywriter: Ayman Shehade
MM Designer/Photographer: Raef Fawzy
Food Stylist: Henriett