Tina Balaa

Cerelac Fruit Crunchies

Wholesome nutrition at every stage!

Cerelac was launching a new product containing fruit crunchies for an older range of children. They needed to modernize the campaign’s look and feel, and inject relativeness to an older age groups developmental stages.

Executional Idea: Using fun, creative sketch like doodles, we were able to highlight key stages of developmental growth that was supported by the use of Cerelac’s new fruit crunchies.

Arabic Copywriter: Anas Shehade
English Copywriter: Kyra Mathews
Senior Art Director: Mohamed Youssef El Naggar
Production House: WATCHOUT STUDIO
Animation: Mateusz Kukła